The power of marketing with text messages is that it allows you to reach the customers you want to reach.
Figure out who they are before you design your campaign.
There are three ways to collect phone numbers.
A Keyword is a short word (which may include numbers) that customers send a text message to, in order to join your list.
An example would be: 'Text KEYWORD to SHORTCODE to join our text messaging list.'
You want to offer your customers value in return for joining your database. A typical CTA might go:
Text KEYWORD to SHORTCODE to join our text messaging list and receive 10 percent off your next purchase at the boutique.
Your mobile marketing campaign can stand alone, or it can complement your existing marketing campaigns.
When you send out a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message to yourself!
When you first text your customers you need to let them know how to Opt-Out from receiving future text messages. This is usually accomplished by replying STOP to one of your messages.
When you run a campaign you are going to collect a lot of data – response rates, time of day, and other data points. Use that data to design your next campaign and you’ll achieve even greater ROI!
The SMS marketing is broken down from TWO different sections, which will help to determine the value and usage in monetizing TEXT4BUSINESS.
The TWO sections are
All Keywords are licensed from MOBILE MOGULS for an agreed upon time. The license gives the licensee full control of their exclusive database of mobile numbers. Exclusively, the owner of the license will be able to use the mobile numbers at their discretion without interference from a third party.
These are the SMS messages that the client is allowed to use for their campaigns to send to the mobile phones. They must have the SMS messages in the bank to handle their campaign or there will be an overcharge fee.
Monthly prices for messages included (Note - All incoming SMS messages are free and not charged towards the client’s messages in their plans. Clients are only charged for outgoing messages, which are called Marketing Campaigns.)
Every auto-reply message is considered as an out-going message and will be charged from the client’s monthly plan.