Mobile Marketing Consulting 101

1. Clarification on what the Consultant and Client want to Achieve 

Without clarification, you will not have the right direction, ensuring you wandering aimlessly. 
It also lets the consultant know who they need to be for their client.


This also set the consultant apart from stereotypes and removes role confusions.

General requirements

  • Enhance brand image
  • Update methods of customer interaction
  • Reach consumers on more platforms
  • Clients to realize the cost are affordable
  • More customers
  • Improve customer satisfaction
  • Make purchasing easier
  • Richer shopping experience for customers

 

Client-Centered Goals

Goals are essential as they give a target that needs to be reached; a quantifiable target.

Example of goals that can be reached

  • 60% increase in customer satisfaction
  • 20% increase in total customers
  • 30% increase in website traffic
  • 15% increase in revenue
  • 60% increase in customer feedback
  • 80% increase in customer engagement

Make sure that all the goals are clear (Client and Consultant)

If the goals are not clear, it’s a setup for failure because it’s no way to deliver the results that were laid out

The goals can always be changed a few notches as long as valid reasons are provided for doing so

Example of goals changed

  • 50% (from 60) increase in customer satisfaction
  • 30% (from 30) increase in total customers
  • 50% (from 30) increase in website traffic
  • 10% (from 15) increase in revenue
  • 40% (from 60) increase in customer feedback
  • 90% (from 80) in customer engagement

Some goals were increased while others were decreased; which indicates where the strength lie.

INTRODUCTION TO MOBILE

1) THREE (3) WEEKS

$3500  

CHOOSE FOUR PLATFORMS AND/OR FEATURES

MOBILE MARKETING CONSULTING – 15 HRS.

 

ENGAGEMENT WITH MOBILE

2) SIX (6) WEEKS

$7500 

CHOOSE EIGHT PLATFORMS AND/OR FEATURES

MOBILE MARKETING CONSULTING – 30 HRS.

BRANDING WITH MOBILE

3) TWELVE  (12) WEEKS

$13K  

CHOOSE TWELVE PLATFORMS AND/OR FEATURES

MOBILE MARKETING CONSULTING – 60 HRS.

PLATFORMS & FEATURES

MOST PLATFORMS & FEATURES WILL NEED AT LEAST ONE OR MORE OF THE MOBILE HOTSPOTS TO BE ACTIVE IN ORDER TO ENGAGE WITH THEIR AUDIENCE